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 Small stuff Jul 06, 2010
I have a small 150 page web site for a small CPA firm. The book has a lot of good information and is well written, but they mention free tools which install right on the browser. Trouble is, the tools aren't free. I found some tools on MicroSoft's web site that are free that give me what I need for my site. I've been doing my site and SEO since 1995. I loved his web site and the book.
3 of 6 found the following review helpful:
 Buying This Book = My Worst SEO Mistake Ever! Mar 18, 2010
Buying this book was the worst SEO mistake I've ever made. I could not wait for it to arrive because I had my private investigation agency site in the following positions on google.
I had # 1 for one keyword, I was at the bottom of page 1 for two other keywords, 2nd from the bottom of page one for two more, # 2, on another and # 4 on the last that I cared about.
The book seemed just what I expected and I was looking forward to being number 1. After all, I managed to get the ranking I did from free SEO mini-couses. I couldn't imagine what the info in a $50 book would do for me.
Well after the correction were made and uploaded, here's the results...
I have COMPLETELY disappeared for EVERY keyword search result position listed above. The book was not a total waste of money though, the temp down here in Florida dropped into the 30s and I have an outdoor fireplace I hadn't used all year. My mistake was to trust this book so much, I did not save the pages that got me the good positions.
I have a huge book collection and I felt a little bad burining a book even one as evil as this one - I promise it will be the only book I ever burn - really.
7 of 7 found the following review helpful:
 Ten Books in One But Lacks Clarity Mar 10, 2010
Bruce Clay is one of the gurus of Search Engine Optimization, so I was very eager to read this SEO book. I teach SEO in San Francisco and also online at [...], and am always looking to the SEO leaders like Bruce Clay to learn.
The good - the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast your server responds to Google queries. This is a relatively new emphasis in SEO and one that many beginners are not yet aware of. His concept of siloing - putting like items into like directories is also a very good way to conceptualize how you should organize your website.
But, like so many SEO books, the book suffers from esoterica fatigue. Too much information, too many details, and not enough clear "big picture" guidelines into what should be done when. As I have learned from my own SEO students, they often need a simple step-by-step guide to SEO, and need to prioritize their efforts. Yes, your server response speed is important, but getting your home page TITLE tag correct is even more so.
I would recommend this book for experts and advanced SEO people. For beginners, Peter Kent's SEO book is a better bet.
15 of 15 found the following review helpful:
SEO Optimization Oct 11, 2009
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
5 of 5 found the following review helpful:
 This Book Will Prompt You to Get Busy! Sep 30, 2009
I am new to SEO. I am studying up for my career as well as for our family business. As a beginner, I am pleased to say I felt like it was written in a way that was easy to grasp, which I did not expect. I read most of it with my computer right next to me so I could check out our own website and those of our competitors. It's almost like a checklist with more meat to make sure you do the most you can to be near the top of the list when someone searches for your offering. It is a big, thick book with a lot of information. I should have read up on SEO sooner.
I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
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